Monday, October 26, 2015

Research Questions/Economists sell bagels

My first research question is: Does birth order play a role in academic success?  The way in which I plan to research this is a survey.  In this survey I will ask my fellow classmates a few things.  One would be where they fall in their family in terms of age.  Are they first born, a middle child, or the last born?  Then I would ask questions that would indicate academic success.  Examples of these questions would be: What was your high school GPA? What is your expected college GPA?  What was your ACT score?  I could then also ask question about if their siblings did better or worse than they personally did.  Based on this data I should be able to draw a conclusion on if birth order plays a role in how academically successful the person is.
My second research question is: Is the freshmen fifteen real?  I would also use a survey to investigate this question.  I would ask a variety of questions regarding weight, diet, exercise, etc.  Some of the questions would be: Have you gained any weight since leaving for college? Do you consider yourself to eat a healthy diet? How often do you exercise?  I would investigate my fellow classmates again, considering they are all first semester freshmen.  Based on this data I could analyze if the freshmen fifteen was real, how many people this affects, and what factors play a part of gaining weight in college.

There are some similarities and differences between the two readings we had to do.  Some similarities are that both of the writings are analyzing something and presenting their data.  The main difference that comes between these two writings is how they present their data.  In Freakonomics, the results are merely explained, and very little evidence is given on how they managed to obtain these results.  Also, in Freakonomics the research was not done by the authors.  They are using evidence that was gathered from a different experiment.  In Economists sell bagels, the data was presented much more effectively.  This writing supported the claims they made with concrete evidence and provided charts and graphs to help the reader understand the data that is given.

Wednesday, October 21, 2015

IMRaD Report

There are some significant differences between the IMRaD Report and the argument based research papers that I have written in the past.  One of the major differences is that for the IMRaD report I have to gather the research myself.  I am required to conduct an experiment or a survey to acquire the data I will use.  In the papers that I have written in the past, I usually gathered that sort of data from outside sources, and did not acquire my own data.  By acquiring my own data, I give this report more credibility by referencing results that I obtained myself.  Along with the data I gather, there is a different way of presenting it that is different than a normal research paper.
Another major difference is that in this report I will have to present the data in the paper.  The IMRaD report requires me to use graphs and chars in the paper and reference them throughout my writing.  In my past writings, I have never included charts and  graphs in the actual paper.  I may have referenced a fact that I found from a chart, but I would not include the entire chart in my paper.  These charts and graphs allow the audience to better follow along with the point you are attempting to make.
I think that last major difference is the format that this report will be in.  In my past classes, I would write in a typical format: introduction, body, and conclusion.  I did not use headings, nor did I have separate sections included in my paper.  In the IMRaD report, I am supposed to use different sections such as introduction, methods, results, and discussion.  These main ideas may have been presented in my last papers, but they were not displayed in this sort of format.  This also allows the reader to follow along more easily.  There are many ways to break down this information, and this allows the reader to be able to find the information they are looking for much faster.

Monday, October 5, 2015

Speech Outline



  1. Introduction
    1. Hook
      1. According to Forbes Magazine Sports Clips is the number two best franchise in America
    2. Background Information
      1. Sports Clips is a haircut place that has a sports theme
      2. They cater to men and boys
      3. 13,000 stores
      4. It is headquartered in Georgetown, Texas
    3. Thesis
      1. Sports Clips uses advertisements to attract a specific audience and uses pathos to persuade their target audience to use their product.  The advertisements I have analyzed are specifically tailored to men, and they all use pathos by showing people having a good time while getting their haircut.
  2. Body
    1. Audience
      1. Show print advertisement
        1. The print advertisement shows two guys getting a haircut.  Everyone is smiling and they are having a good time.  There is a TV in the background.  The tagline says, “Guys watch sports.  Guys get haircuts.”
      2. Mention the tagline “Guys watch sports. Guys get haircuts”
        1. Sports Clips specifically tailors to men
        2. Limits the potential market that could exist
          1. Although women will not use this product, there is no mention of younger males being able to use this product.
        3. Makes assumption that men are the only people that will really care about this product
      3. Show the commercial
      4. Things to note about the commercial
        1. Only males getting haircuts
          1. All older, no teenagers or kids
            1. By doing this Sports Clips seems to limit the potential market that could be using their product.
            2. Many male teenagers and kids would also seem to want this type of experience.
        2. Tagline: “It’s good to be a guy”
          1. Again specifically addresses only the male population
    2. Pathos
      1. Print Advertisement
        1. Everyone is smiling in this ad
          1. Makes the viewer feel like this is something fun
          2. Possibly makes them feel like they are missing out on something
        2. Uses good looking people
          1. Maybe by going to this haircut place, you will look better than if you went somewhere else
      2. Commercial
        1. Music
          1. Very upbeat
          2. Positive
          3. Tricks people into being happier or having more fun while watching this commercial
        2. Beginning
          1. In the beginning there is a narration that says “Every day is a sport.  Getting that raise.  Asking her out.”
          2. Implies that by going here you would get a raise, or get a girlfriend
            1. This creates a feeling in the viewer that by going to Sports Clips this is something that they can do.
            2. It creates a feeling of jealousy or longing that maybe they would want a raise, or a girlfriend
          3. Also implies that the easiest way to do this is by using their product
        3. The Actors
          1. Again, everyone is having a good time and smiling
            1. Emotions of fun and happy are presented to the viewer
          2. Again, they use good looking people
            1. You can look like these people by getting your haircuts at Sports Clips
            2. You could get your hair cut by someone attractive which men might want
    3. Effectiveness of these Ads
      1. Forbes ranked them as the number 2 franchise in America
      2. Nearly 70,000 likes on Facebook
        1. From these you can gather that the concept is working and advertising plays a big role in this
      3. Yelp Reviews
        1. “I look forward to my hair cuts at Sports Clips. It is usually a short or no wait. I get their best service and it is so relaxing and a great haircut.” – Ted
        2. “Good haircuts at a good price.  TV's and atmosphere cater to men.” – Jeff
          1. These quotes show that overall many people enjoy going to Sports Clips.  Jeff mentions how the atmosphere caters to men, which is exactly what Sports Clips is trying to accomplish. 
  3. Conclusion
    1. Overall, Sports Clips uses pathos to connect with a specific audience in their advertisements
    2. Although, the ads limit their potential market by only advertising to men, they still maintain a lot of success
    3. Clearly, the ads are working because of how successful they have been