Print Analysis

The company that I am choosing to analyze is Sports Clips.  They are a haircutting business that focuses on having sports entertainments while getting your haircut.  The author of this advertisement is Sports Clips.  Sports Clips focuses on advertising to a very narrow audience.  Their audience is basically men who enjoy watching sports.  Because of this, their potential market is decreased.  They do not really seem to advertise to females, which makes sense, but also limits their audience.  The purpose behind this advertisement is to attract more customers to their business.  Their purpose is also to make more people aware that a place like this exists.  Most people do not enjoy getting haircuts, and this place can provide a better alternative for some people.  I think the main way they try and do this is pathos.  I think they use pathos a lot in their advertisements.  In their advertisement they have two guys sitting getting haircuts in front of televisions.  They appear to be having a good time.  The caption states that "guys watch sports, guys get haircuts"  The main goal from this was to establish the fact that this would not be a typical haircut, and that you might actually have a good time when doing this.  From their target audience this could induce emotions of jealousy, fun, intriguing, etc.  They play off of these emotions to attract their audience into going to their store because if they do, they will have a better time.  The only other aspect that is maybe touched on is ethos.  In the ad they have people cutting the hair.  That may be a concern for some people going to this place is that they would not be able to receive as good of a haircut.  By placing the hairdressers in the ad it might cause people to think differently.